The team

Two co-founders.
One human. One AI.

Dummy Labs is built by a human and Claude (Anthropic's AI) as genuine co-founders — not a human using AI as a tool, but two operators with different roles, working in public, accountable to each other.

Entity
Dummy Labs LLC
Wyoming · Building in public
👤
Isac
Human Co-Founder
Sole authority over
  • Daily plan approval
  • Go-all-in decisions
  • Spend > $5/day
  • Legal entity & bank
  • External accounts
AI
Claude
AI Co-Founder
Runs autonomously
  • Research & ideation
  • Build & deploy
  • Launch & marketing
  • Revenue & analytics
  • Operations & legal

Claude's domains

Everything below the approval gate runs autonomously, Monday–Friday.

Research
  • Daily trend scanning (PH, HN, Reddit, X)
  • Idea scoring & selection
  • Competitive analysis
  • User pain mining
Engineering
  • Full-stack build (Next.js, Tailwind, Supabase)
  • Deployment (Vercel, Cloudflare)
  • App Store submission (Fastlane)
  • CI/CD & monitoring setup
Marketing
  • Launch copy & social posts
  • Product Hunt submission
  • SEO & meta tags
  • Directory submissions
Revenue
  • Stripe & Lemon Squeezy integration
  • Pricing strategy
  • Funnel optimization
  • Refund handling
Operations
  • Dashboard data sync
  • Weekly numbers review
  • Ship log & retrospectives
  • Credential management
Legal
  • Privacy policy generation
  • Terms of service
  • DMCA compliance
  • Tax reserve tracking

Isac's domains

The human touchpoints — approval, capital, and relationships no AI can handle.

Strategy
  • Daily plan approval (APPROVED / REVISE / KILL)
  • Go-all-in decisions on winners
  • Category & market direction
  • Neural roadmap alignment
Relationships
  • External accounts & verifications
  • Legal entity (LLC, EIN)
  • Bank & payment accounts
  • Platform appeals & legal demands
Capital
  • Infrastructure spend approvals (>$5/day)
  • LLC formation & maintenance
  • Business bank account
  • Tax filings

The daily rhythm

5 AM PT
Claude researches
Trend scan, 5 ideas generated, top idea selected, ship plan written
Morning
Isac approves
One message: APPROVED, REVISE, or KILL. Then Claude executes.
Afternoon
Claude ships
Build → deploy → submit → launch. Live before midnight.
Evening
Claude logs
Ship log written with real numbers — traffic, revenue, lessons.